Who’s there to give extraordinary people a hand they never thought
they would need? Kia, of course.

The task was to sell Kia’s technology. To do it, we came up with a human truth: humans are extraordinary. Some have traveled to space, successfully transplanted pig hearts into human bodies and created unbelievable symphonies. Yet, even these incredibly talented people make ordinary mistakes sometimes. Here’s the campaign we created for them.

Concept, Copy
INNOCEAN BERLIN
Bronze @NEW YORK FESTIVALS
Silver @ADC GERMANY