Here’s to a campaign for Damiano David, but also for all those people familiar with little fears.

To be unbreakable these days fortunately is no longer a trend. From Damiano David’s urgent need to give voice to his fears, Funny Little Fears was born.

To launch the album in Italy, we created an copy-led contextual Out Of Home campaing featuring little fears and paranoias of everyday life. Especially commuting life. 

And just like Gen Z and young Millennials like, we wrote headlines that hurt and make you laugh at the same time.

Agency: Dentsu Creative Italy
Role: Copy