Croissants, a cool set, a great
Italian filmmaker, and a
lilac-haired girl: here’s the perfect campaign recipe.
In a world where everything moves fast, Bauli –
one of the most loved confectionery brands – invites us to rediscover the value
of waiting, the secret ingredient behind the best and most magical things. This magic at Bauli comes from Lievito Madre Futura, their special yeast. To make
everything feel even more enchanting, we decided to bring it to life as a
lilac-haired magical girl.
Concept, copy
LEAGAS DELANEY MILAN
Concept, copy
LEAGAS DELANEY MILAN
