Croissants, a cool set, a great Italian filmmaker, and a lilac-haired girl: here’s the perfect campaign recipe.

In a world where everything moves fast, Bauli – one of the most loved confectionery brands – invites us to rediscover the value of waiting, the secret ingredient behind the best and most magical things. At Bauli, this magic comes from Lievito Madre Futura, their special yeast. To make everything feel even more enchanting, we decided to bring it to life as a lilac-haired magical girl.

Agency: LEAGAS DELANEY MILAN
Role: Concept, copywriting