A fun, light-hearted ground where Bonduelle put down
new roots.

Bonduelle is one of the leading brands in the plant-based food category, committed to making vegetables appealing to everyone. The challenge was to make the brand more fun, while staying educational and reliable. We decided to start by creating a new social Tone of voice, that mixes useful information but light, entertaining content - exactly what people expect online. New Roots is the new brand’s global identity designed to bring a fresh and playful attitude to vegetables.

Concept, copy
LEAGAS DELANEY MILA

A fun, light-hearted ground where Bonduelle put down new roots.

A fun, light-hearted ground where Bonduelle put down
new roots.