A campaign I hope won’t be relevant for much longer.
Gaza, Sudan, Ethiopia. Three of the deadliest conflicts of our time, and three we only ever see in pieces.
Today, wars fade as the news agenda moves on, get bent by polarised debate, filtered by algorithms and recombined by AI. Seen in fragments, their true scale disappears, and so does our ability to feel something.
For Oxfam, one of the largest NGOs working in conflict zones, we decided to step back. Through satellite images, we showed these forgotten conflicts from above, revealing the real extent of the devastation: unmediated, impartial, with no angle and no narrative.
Concept, Copy
DENTSU CREATIVE
Shortlist @GOLDEN DRUMS
Gold @GOLDEN DRUMS
Today, wars fade as the news agenda moves on, get bent by polarised debate, filtered by algorithms and recombined by AI. Seen in fragments, their true scale disappears, and so does our ability to feel something.
For Oxfam, one of the largest NGOs working in conflict zones, we decided to step back. Through satellite images, we showed these forgotten conflicts from above, revealing the real extent of the devastation: unmediated, impartial, with no angle and no narrative.
Concept, Copy
DENTSU CREATIVE
Shortlist @GOLDEN DRUMS
Gold @GOLDEN DRUMS
