A campaign about steadiness
for a car brand whose positioning is about movement.

In a world where everything comes to us, moving has become optional. But movement isn’t just about going from A to B. It’s how we stumble into new places, people, and possibilities. That’s the space we tapped into to talk about Kia’s electrified range: a line-up of cars designed not to keep you plugged in, but to get you out there.
Because no matter how advanced technology gets, the most powerful thing it can do is make us move.

Agency: INNOCEAN Berlin
Role: Concept, manifesto copy draft