Prejudice against detained minors sucks. This is a project to fight the stigma.
In 2024, there were more than 500 minors detained in Italian juvenile prisons. “Palla al Centro” is a project from the Francesca Rava non-profit organization that helps them reintegrate back into society.
We noticed that many people find it difficult to empathize with convicts, even if they could be their sons and daughers’ age. But we might get a chance to get to their hearts if we’d shown them for what they really are: adolescents.
Concept, Copy
Gold @YOUNG LIONS ITALY
We noticed that many people find it difficult to empathize with convicts, even if they could be their sons and daughers’ age. But we might get a chance to get to their hearts if we’d shown them for what they really are: adolescents.
Concept, Copy
Gold @YOUNG LIONS ITALY