You can’t always wait for a headlines’ brief to come to
your desk. So you go hunt it.
Background: I love writing headlines.
Problem: I didn’t have lots of chances to do it.
Creative solution: A copywriter game called “Wash a pig” AKA a shot of unadulterated creativity. Which has a big upside compared to writing for a client: you don’t have any client to talk into executing them.
I hope you like them.
Problem: I didn’t have lots of chances to do it.
Creative solution: A copywriter game called “Wash a pig” AKA a shot of unadulterated creativity. Which has a big upside compared to writing for a client: you don’t have any client to talk into executing them.
I hope you like them.





