https://francescaborgonovo.com francesca borgonovo Wed, 18 Mar 2026 16:18:36 +0000 https://francescaborgonovo.com en https://francescaborgonovo.com/Projects Sun, 01 Jan 2023 13:05:47 +0000 francesca borgonovo https://francescaborgonovo.com/Projects FUTURABAULI <img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/872efe53e04c358ab955712fca7d939737a1b2a9b51a42e214405e06289dbbea/12-min.png" data-mid="236224391" border="0" src="https://freight.cargo.site/w/1000/i/872efe53e04c358ab955712fca7d939737a1b2a9b51a42e214405e06289dbbea/12-min.png" /> NEW ROOTSBONDUELLE <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/446021911701ee7c8b64921706a7c3a6bd21417816f3b12d958b7afbfc2eacad/maxresdefault.jpg" data-mid="241269300" border="0" src="https://freight.cargo.site/w/1000/i/446021911701ee7c8b64921706a7c3a6bd21417816f3b12d958b7afbfc2eacad/maxresdefault.jpg" /> TEENAGERS SUCKYOUNG LIONS <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66a8d53b94004ffb5955872150a18318f68276df5b92f80ab5a9e39cf44a0494/14-giovani-leoni.jpg" data-mid="209463880" border="0" src="https://freight.cargo.site/w/1000/i/66a8d53b94004ffb5955872150a18318f68276df5b92f80ab5a9e39cf44a0494/14-giovani-leoni.jpg" /> TECHNOLOGY THAT MOVES YOUKIA <img width="1925" height="1078" width_o="1925" height_o="1078" data-src="https://freight.cargo.site/t/original/i/de31184a328e791293fc194e22774eddba30c185840bae560fa962ad975a67e4/Kia_Still_04.jpg" data-mid="236224477" border="0" src="https://freight.cargo.site/w/1000/i/de31184a328e791293fc194e22774eddba30c185840bae560fa962ad975a67e4/Kia_Still_04.jpg" /> EXTRAORDINARY PEOPLEKIA <img width="1560" height="2200" width_o="1560" height_o="2200" data-src="https://freight.cargo.site/t/original/i/94444927327737be08979bacde60d942ed71c3057839626d3dbf7b6870433385/s4uwn3ncm24h2yspwmuymh2wn7im.jpeg" data-mid="199926181" border="0" src="https://freight.cargo.site/w/1000/i/94444927327737be08979bacde60d942ed71c3057839626d3dbf7b6870433385/s4uwn3ncm24h2yspwmuymh2wn7im.jpeg" /> FUNNY LITTLE FEARSSONY <img width="274" height="220" width_o="274" height_o="220" data-src="https://freight.cargo.site/t/original/i/f9e57a7858b435db568b3abe63b3a034127c2a10726039e658b1645274f15b68/ab67616d00001e028d61faf22820050ba330b2a3.jpg" data-mid="243439060" border="0" src="https://freight.cargo.site/w/274/i/f9e57a7858b435db568b3abe63b3a034127c2a10726039e658b1645274f15b68/ab67616d00001e028d61faf22820050ba330b2a3.jpg" /> FREE YOUR TIRAMISÙPAVESINI <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/992ec80551f5d63333223a6487629dc8634fdc464334bb392596e8eabd2665f6/Pavesini_Food_0029.jpg" data-mid="245470313" border="0" src="https://freight.cargo.site/w/1000/i/992ec80551f5d63333223a6487629dc8634fdc464334bb392596e8eabd2665f6/Pavesini_Food_0029.jpg" /> BEFORE AND AFTEROXFAM <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f503c5144dd46d729c908e639bbf8986ae41da77baa763f6e031bf512618d061/OXFAM_Etiopia_Clean.jpg" data-mid="253083886" border="0" src="https://freight.cargo.site/w/1000/i/f503c5144dd46d729c908e639bbf8986ae41da77baa763f6e031bf512618d061/OXFAM_Etiopia_Clean.jpg" /> https://francescaborgonovo.com/About Mon, 16 Jan 2023 14:32:34 +0000 francesca borgonovo https://francescaborgonovo.com/About <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/9d07e42bd55281b1f0288973d6d8f347d33559240366beff93d76297ab82b0eb/IMG_1498.jpg" data-mid="242249468" border="0" src="https://freight.cargo.site/w/1000/i/9d07e42bd55281b1f0288973d6d8f347d33559240366beff93d76297ab82b0eb/IMG_1498.jpg" /> <img width="8064" height="4536" width_o="8064" height_o="4536" data-src="https://freight.cargo.site/t/original/i/9f16da1d137276e8a52dd136831eaaa8a94b27886fe256380fd34f474cb44d9e/IMG_8593.jpg" data-mid="242249428" border="0" src="https://freight.cargo.site/w/1000/i/9f16da1d137276e8a52dd136831eaaa8a94b27886fe256380fd34f474cb44d9e/IMG_8593.jpg" /> WORK EXPERIENCE COPYWRITER @DENTSU CREATIVE MILAN CURRENT JR. COPYWRITER @LEAGAS DELANEY MILAN 2022-2024 INTERN COPYWRITER @INNOCEAN BERLIN 2022 CREATIVE @KIDS CREATIVE AGENCY BERLIN 2021EDUCATION BRAND COMMUNICATION MASTER @POLI.DESIGN 2020-2022BA IN FOREIGN LANGUAGES @UCSC MILAN 2016-2019 Ciao! :-) I’m Francesca, an italian and english speaking creative and copywriter based in Milan. Creativity, to me, goes far beyond advertising, and it should be a way to bring people together. Currently, I explore it through writing, photography and cooking.Want to grab a coffee to talk about a project together? Find me here: LinkedIn &amp; Mail https://francescaborgonovo.com/FUTURA Mon, 30 Jun 2025 15:29:29 +0000 francesca borgonovo https://francescaborgonovo.com/FUTURA Croissants, a cool&nbsp; Italian filmmaker, and a lilac-haired girl: here’s a good campaign recipe. In a world where everything moves fast, Bauli – one of the most loved confectionery brands – invites us to rediscover the value of waiting, the secret ingredient behind the best and most magical things. This magic at Bauli comes from Lievito Madre Futura, their special yeast. To make everything feel even more enchanting, we decided to bring it to life as a lilac-haired magical girl. Concept, copyLEAGAS DELANEY MILAN <img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/7a72c4bba95b18ec38a4a15d2a7e8d186a19b769c573ce20caf5e3f5c82b1548/12-min.png" data-mid="236227185" border="0" src="https://freight.cargo.site/w/1000/i/7a72c4bba95b18ec38a4a15d2a7e8d186a19b769c573ce20caf5e3f5c82b1548/12-min.png" /> <img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/cab334820a47c51341a40b5f42d67b2277c2be5bc4129ee7ad785b60b1aa8872/11.png" data-mid="236227184" border="0" src="https://freight.cargo.site/w/1000/i/cab334820a47c51341a40b5f42d67b2277c2be5bc4129ee7ad785b60b1aa8872/11.png" /> <img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/f6202c010a0fe5615802985c5d81880cecdc838653d7e02d1d1e87da06cb5d72/8.png" data-mid="236227182" border="0" alt="Pietro Castellitto" data-caption="Pietro Castellitto" src="https://freight.cargo.site/w/1000/i/f6202c010a0fe5615802985c5d81880cecdc838653d7e02d1d1e87da06cb5d72/8.png" /> <img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/07ca44f1665c630451f7fb39d2d976cd3ca7c719bdd304a4ab0a1e62241f6991/9.png" data-mid="236227183" border="0" src="https://freight.cargo.site/w/1000/i/07ca44f1665c630451f7fb39d2d976cd3ca7c719bdd304a4ab0a1e62241f6991/9.png" /> <img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/3b5abca84d8f6bcd64c9a947ea75ccb74a7172920ac23e0f68822f1261e42b54/6-min.png" data-mid="236227181" border="0" src="https://freight.cargo.site/w/1000/i/3b5abca84d8f6bcd64c9a947ea75ccb74a7172920ac23e0f68822f1261e42b54/6-min.png" /> https://francescaborgonovo.com/NEW-ROOTS Mon, 24 Jun 2024 20:19:04 +0000 francesca borgonovo https://francescaborgonovo.com/NEW-ROOTS A fun, light-hearted ground where Bonduelle put down new roots. Bonduelle is one of the leading brands in the plant-based food category, committed to making vegetables appealing to everyone. The challenge was to make the brand more fun, while staying educational and reliable. We decided to start by creating a new social Tone of voice, that mixes useful information but light, entertaining content - exactly what people expect online. New Roots is the new brand’s global identity designed to bring a fresh and playful attitude to vegetables. Concept, copy LEAGAS DELANEY MILAN <img width="1920" height="13775" width_o="1920" height_o="13775" data-src="https://freight.cargo.site/t/original/i/54b32e2a3e56a03e7fe68053dacd56c8a2039157248329ce7b082e36f6943af4/BND_Cover_Behance_Fra-1.jpg" data-mid="241374027" border="0" src="https://freight.cargo.site/w/1000/i/54b32e2a3e56a03e7fe68053dacd56c8a2039157248329ce7b082e36f6943af4/BND_Cover_Behance_Fra-1.jpg" /> https://francescaborgonovo.com/TEENAGERS-SUCK Sun, 21 Apr 2024 18:58:32 +0000 francesca borgonovo https://francescaborgonovo.com/TEENAGERS-SUCK Prejudice against detained minors sucks. This is a project to fight the stigma. In 2024, there were more than 500 minors detained in Italian juvenile prisons. “Palla al Centro” is a project from the Francesca Rava non-profit organization that helps them reintegrate back into society. We noticed that many people find it difficult to empathize with convicts, even if they could be their sons and daughers’ age. But we might get a chance to get to their hearts if we’d shown them for what they really are: adolescents. Concept, Copy Gold @YOUNG LIONS ITALY https://francescaborgonovo.com/SHOES Wed, 18 Mar 2026 16:18:36 +0000 francesca borgonovo https://francescaborgonovo.com/SHOES Shoes blurt things about you, and they talk to me. People watching is something I spent hours doing. I always tried to guess people’s lives by the way they look. Here is What Shoes Can Say, a series I curated where I’d snap shoes pictures and create back stories about them.&nbsp; @whatshoescansay <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/afa0ef842fd248a843681285f0203f8ef841b37f7289af24de99dd18a276c26c/WhatsApp-Image-2023-01-11-at-10.19.00.jpeg" data-mid="246215067" border="0" src="https://freight.cargo.site/w/768/i/afa0ef842fd248a843681285f0203f8ef841b37f7289af24de99dd18a276c26c/WhatsApp-Image-2023-01-11-at-10.19.00.jpeg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/afac6288851e430d9b4e97308cf1450549ab9ae79db5d1b8cff2ac8911973dba/WhatsApp-Image-2023-01-04-at-17.15.10.jpeg" data-mid="246215141" border="0" src="https://freight.cargo.site/w/1000/i/afac6288851e430d9b4e97308cf1450549ab9ae79db5d1b8cff2ac8911973dba/WhatsApp-Image-2023-01-04-at-17.15.10.jpeg" /> “You are the ones”, she thought aloud this AM, choosing these combat boots in some sort of what sounded like a pep talk. She’s trying to recover - thanks to the precious help of her therapist, from the end of her 15-year marriage. Only one of dozens of lost battles - she moans - that has been having her ruminate on whether today at the court will end up differently. Is the jury ever gonna grant her custody of Sushi, her grey old Siamese? You can tell by her shoes.&nbsp; When the winter’s biting winds swoop in and whisper in her ears: “Put on your Uggs. Just do it”, she just won’t ever defy the orders. Why would she? Why would she choose not to bring herself much pleasure and bliss dragging herself her way through the world? Her worn-out brown suede Ugg boots exude all the confidence she has effortlessly built during the past 2 years in New York City where anyone would not ever dream of judging one’s personal footwear choices. She now lives in Milan. Where she’s blatantly kept the confident mindset of the Big Apple. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/511942edfb62e25fe5572eaff7c0699a2b2dbd19f29552f93be2c7892d5a2b31/IMG-0868.jpg" data-mid="246215164" border="0" src="https://freight.cargo.site/w/1000/i/511942edfb62e25fe5572eaff7c0699a2b2dbd19f29552f93be2c7892d5a2b31/IMG-0868.jpg" /> <img width="1179" height="1174" width_o="1179" height_o="1174" data-src="https://freight.cargo.site/t/original/i/10974ecc88ad9177927957024161ab1bb2d56744d71662d0ebc4029ab577c0e4/IMG_4055.jpg" data-mid="246215232" border="0" src="https://freight.cargo.site/w/1000/i/10974ecc88ad9177927957024161ab1bb2d56744d71662d0ebc4029ab577c0e4/IMG_4055.jpg" /> Someone once told her “when you really want something, you must go get it”. The same someone was positive enough she would not take it literally. However, she did. She did start stealing. She collected such an infinite list of stolen items that one must wonder how is that even possible on Earth she’s never been caught? Is she gifted with invisibility power, some wonder? The key has to be found in those velvet green slippers that not only facilitate her dynamic stride and make her go unnoticed through the supermarket departments, but also help her silently sneak out of the rooms of her secret lovers. Hearts… just another item she’s been uneffortlessly stealing. CDOs, VaR, delta hedging. Another day manipulating invisible forces and dealing with abstractions had brought him closer to a profound disconnection from the tangible world. Luckily, on the very day he was about to become a number himself, someone on the train mentioned the concept of “grounding” — an ancient practice believed to restore balance by absorbing the Earth’s natural energy. Since then, he’s started carrying himself around in Vibram FiveFingers — the only pair of shoes that could offer him the one real feeling of the day: the sensation of his feet, barefoot, in contact with concrete. <img width="1179" height="1184" width_o="1179" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b65d3413e72f4f1163a33c81050f79f314b5701016f2a0b08b7519c1ef9445f9/IMG_4054.jpg" data-mid="246215309" border="0" src="https://freight.cargo.site/w/1000/i/b65d3413e72f4f1163a33c81050f79f314b5701016f2a0b08b7519c1ef9445f9/IMG_4054.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c821727c11fd0eb2a915e6f0045d10f41125260acbd927b00387944f142b5712/IMG_2295.jpg" data-mid="246215322" border="0" src="https://freight.cargo.site/w/1000/i/c821727c11fd0eb2a915e6f0045d10f41125260acbd927b00387944f142b5712/IMG_2295.jpg" /> She was bullied as a child. It must have been because of her vampire-ish fangs that her classmates have started spreading false myths about her drinking human blood, shape-shifting into a bat, and not being able to see herself in the mirror. Still because of her vampire-ish fangs, people would start being afraid of her, and feeling kind of in danger when she was around. Psychological violence, you know. So one day, after she woke up - because, yes, she sleeps - she decided she wanted to make people feel in danger. Once and for all. Since then, not a day has gone by that she hasn’t worn neon green, well known for being associated with warning and danger. Good move, Bella. Five. The number of moves she had to manage over the last 2 years, and it’s all because of her feline attitude. She can’t help flirting with any men living next door, until the same old story repeats: one more not-so-subliminal message and she will get a formal complaint. Here she is once again, preparing her next move, in the hope that in her new neighborhood she will be spared from the weight of her nickname since high school: Marty McFlirt. What’s the red flag you should notice? When she steps on your welcoming mat, look down. She’ll be wearing leopard-printed shoes. https://francescaborgonovo.com/TECHNOLOGY-THAT-MOVES-YOU Mon, 30 Jun 2025 13:43:05 +0000 francesca borgonovo https://francescaborgonovo.com/TECHNOLOGY-THAT-MOVES-YOU A campaign about steadiness for a car brand built on movement. In a world where everything comes to us, moving has become optional. But movement isn’t just about going from A to B. It’s how we stumble into new places, people, and possibilities. That’s the space we tapped into to talk about Kia’s electrified range: a line-up of cars designed not to keep you plugged in, but to get you out there. Because no matter how advanced technology gets, the most powerful thing it can do is make us move. Concept, manifesto draft INNOCEAN BERLIN https://francescaborgonovo.com/EXTRAORDINARY-PEOPLE Thu, 01 Jun 2023 10:54:30 +0000 francesca borgonovo https://francescaborgonovo.com/EXTRAORDINARY-PEOPLE The only person giving extraordinary people a hand they never thought they needed, is a Kia car. The task was to sell Kia’s technology. To do it, we came up with a human truth: humans are extraordinary. Some have traveled to space, successfully transplanted pig hearts into human bodies and created unbelievable symphonies. Yet, even these incredibly talented people make ordinary mistakes sometimes. Here’s the campaign we created for them. Concept, Copy INNOCEAN BERLIN Bronze @NEW YORK FESTIVALS Silver @ADC GERMANY <img width="1560" height="2200" width_o="1560" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a413056c1f8247a3c80d800607bfdc5a7f89945c248e07b069c6029c2a3e9c23/rckjq88a28a0rjhfazmm56mxez43.jpeg" data-mid="183672298" border="0" src="https://freight.cargo.site/w/1000/i/a413056c1f8247a3c80d800607bfdc5a7f89945c248e07b069c6029c2a3e9c23/rckjq88a28a0rjhfazmm56mxez43.jpeg" /> <img width="1560" height="2200" width_o="1560" height_o="2200" data-src="https://freight.cargo.site/t/original/i/c0280aeaaa1d162273b04f6efe0807ff8ce5a478c9d00545c6b52e5d16c2f64c/s4uwn3ncm24h2yspwmuymh2wn7im.jpeg" data-mid="183672295" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c0280aeaaa1d162273b04f6efe0807ff8ce5a478c9d00545c6b52e5d16c2f64c/s4uwn3ncm24h2yspwmuymh2wn7im.jpeg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/04970b772b84ba2509452b38c3b7803c22b0bd71022960187ceaed3a4061a21c/06-feed.jpg" data-mid="188484859" border="0" src="https://freight.cargo.site/w/1000/i/04970b772b84ba2509452b38c3b7803c22b0bd71022960187ceaed3a4061a21c/06-feed.jpg" /> <img width="1560" height="2200" width_o="1560" height_o="2200" data-src="https://freight.cargo.site/t/original/i/ffd5bf097c8a5e21cb24e0b79ca0a5eedb23c4c0b71a0891232ca5a3e375e56c/uq3almp20ad01apd8mce2qceuphi.jpeg" data-mid="183672299" border="0" src="https://freight.cargo.site/w/1000/i/ffd5bf097c8a5e21cb24e0b79ca0a5eedb23c4c0b71a0891232ca5a3e375e56c/uq3almp20ad01apd8mce2qceuphi.jpeg" /> <img width="1560" height="2200" width_o="1560" height_o="2200" data-src="https://freight.cargo.site/t/original/i/99c00cc00ebe57984b186bf33348cf2cb517a28b01fa56a864f9c83e41974dc9/w6ztsj7gkyz820i539hx2jmpaahx.jpeg" data-mid="183672297" border="0" src="https://freight.cargo.site/w/1000/i/99c00cc00ebe57984b186bf33348cf2cb517a28b01fa56a864f9c83e41974dc9/w6ztsj7gkyz820i539hx2jmpaahx.jpeg" /> <img width="1560" height="2200" width_o="1560" height_o="2200" data-src="https://freight.cargo.site/t/original/i/9f5e25773c4b3ca29669170be52f11e2f3717b2051ea1303889a43309bef1c6e/bfwm0sesoefao69hdmog9xuxjukz.jpeg" data-mid="183672296" border="0" src="https://freight.cargo.site/w/1000/i/9f5e25773c4b3ca29669170be52f11e2f3717b2051ea1303889a43309bef1c6e/bfwm0sesoefao69hdmog9xuxjukz.jpeg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/3e8dd3fe967e7213b991719f40a6916a968b0de11d2c3b678aa6c198633dcd1c/EP-AllPosterRGB.jpg" data-mid="188484880" border="0" src="https://freight.cargo.site/w/1000/i/3e8dd3fe967e7213b991719f40a6916a968b0de11d2c3b678aa6c198633dcd1c/EP-AllPosterRGB.jpg" /> https://francescaborgonovo.com/FUNNY-LITTLE-FEARS Mon, 30 Jun 2025 15:20:03 +0000 francesca borgonovo https://francescaborgonovo.com/FUNNY-LITTLE-FEARS An album launch campaign that was basically a therapy session: done. “Funny Little Fears”, the first solo album by Damiano David, former frontman of rock band Måneskin, is a guide to confronting your fears. For its launch, we designed an Out Of Home copy-led contextual campaign that brings to life the small anxieties and everyday paranoias we all deal with. Copy Dentsu Creative Milan <img width="2568" height="1508" width_o="2568" height_o="1508" data-src="https://freight.cargo.site/t/original/i/7b395f5052b2fd3c8decd0f47c4e44a18149ee73881de56cfb3cd5cde1b25d63/Treni-1.png" data-mid="246787735" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/7b395f5052b2fd3c8decd0f47c4e44a18149ee73881de56cfb3cd5cde1b25d63/Treni-1.png" /> <img width="2564" height="1504" width_o="2564" height_o="1504" data-src="https://freight.cargo.site/t/original/i/8f0f6b6f1b5405bd5819e8fcbe21a74680736b1a5702318b1882bf2fb82023ea/Treni-2.png" data-mid="246787736" border="0" src="https://freight.cargo.site/w/1000/i/8f0f6b6f1b5405bd5819e8fcbe21a74680736b1a5702318b1882bf2fb82023ea/Treni-2.png" /> <img width="2346" height="895" width_o="2346" height_o="895" data-src="https://freight.cargo.site/t/original/i/c5681d3f39252185d5ef18674ad32c8c4ac886a2732bbcc31c791f45211df2e2/Paure.png" data-mid="246788008" border="0" src="https://freight.cargo.site/w/1000/i/c5681d3f39252185d5ef18674ad32c8c4ac886a2732bbcc31c791f45211df2e2/Paure.png" /> <img width="1008" height="1036" width_o="1008" height_o="1036" data-src="https://freight.cargo.site/t/original/i/bee950dbfa5b067b00c08264fde4d1bf9bed88a3353b0e2258a545d16c8909b9/Ricalcolo.png" data-mid="246788074" border="0" src="https://freight.cargo.site/w/1000/i/bee950dbfa5b067b00c08264fde4d1bf9bed88a3353b0e2258a545d16c8909b9/Ricalcolo.png" /> <img width="1215" height="1036" width_o="1215" height_o="1036" data-src="https://freight.cargo.site/t/original/i/ede516744bbb71a2ba609a7b60686409225fc349644506929d0fe52e6085e975/Piena.png" data-mid="246788073" border="0" src="https://freight.cargo.site/w/1000/i/ede516744bbb71a2ba609a7b60686409225fc349644506929d0fe52e6085e975/Piena.png" /> <img width="2698" height="1502" width_o="2698" height_o="1502" data-src="https://freight.cargo.site/t/original/i/db589822105afb4696ba8f3d945eb77034e871794449070f06831133532242e1/Aereo-1.png" data-mid="246788097" border="0" src="https://freight.cargo.site/w/1000/i/db589822105afb4696ba8f3d945eb77034e871794449070f06831133532242e1/Aereo-1.png" /> <img width="2698" height="1502" width_o="2698" height_o="1502" data-src="https://freight.cargo.site/t/original/i/92f40798045d66b98c0090b3d0460af3f500dcdc68abf1c58e85bcd55b5650b7/Aereo-2.png" data-mid="246788098" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/92f40798045d66b98c0090b3d0460af3f500dcdc68abf1c58e85bcd55b5650b7/Aereo-2.png" /> <img width="2141" height="1365" width_o="2141" height_o="1365" data-src="https://freight.cargo.site/t/original/i/2ec0250847d317f758b1d24b7c48e60b15a0ed4e71ada77a260a9eb6bce6acf8/Milano.jpg" data-mid="246788118" border="0" src="https://freight.cargo.site/w/1000/i/2ec0250847d317f758b1d24b7c48e60b15a0ed4e71ada77a260a9eb6bce6acf8/Milano.jpg" /> <img width="3048" height="1209" width_o="3048" height_o="1209" data-src="https://freight.cargo.site/t/original/i/30e1149f22fd57ff62c2458fa932fa49476c5801e7ab1c5075a3615329c3f6ad/G-Milano.png" data-mid="246788122" border="0" src="https://freight.cargo.site/w/1000/i/30e1149f22fd57ff62c2458fa932fa49476c5801e7ab1c5075a3615329c3f6ad/G-Milano.png" /> <img width="2325" height="1275" width_o="2325" height_o="1275" data-src="https://freight.cargo.site/t/original/i/47c6012ded475c6a318988b15deae4069f42a2171fb21c1876a06f16dbfb71f2/PARCO.png" data-mid="246788136" border="0" src="https://freight.cargo.site/w/1000/i/47c6012ded475c6a318988b15deae4069f42a2171fb21c1876a06f16dbfb71f2/PARCO.png" /> <img width="2275" height="1310" width_o="2275" height_o="1310" data-src="https://freight.cargo.site/t/original/i/56b391d6fc6337c9ad330e3dabcd40b610fbae7b2016c606563a43fcf7d5ee96/Roma.png" data-mid="246789168" border="0" src="https://freight.cargo.site/w/1000/i/56b391d6fc6337c9ad330e3dabcd40b610fbae7b2016c606563a43fcf7d5ee96/Roma.png" /> <img width="3054" height="1012" width_o="3054" height_o="1012" data-src="https://freight.cargo.site/t/original/i/8ae9dd28d712bad2a8d2e0bce324ace9d88af01ce447f0f2a1827c910a226a66/G-Sosta.png" data-mid="246789229" border="0" src="https://freight.cargo.site/w/1000/i/8ae9dd28d712bad2a8d2e0bce324ace9d88af01ce447f0f2a1827c910a226a66/G-Sosta.png" /> <img width="2275" height="1275" width_o="2275" height_o="1275" data-src="https://freight.cargo.site/t/original/i/6c66363deb777d04b2e116b619b0cced25fd576976942bc51194918fed85a4e7/Sosta.png" data-mid="246789231" border="0" src="https://freight.cargo.site/w/1000/i/6c66363deb777d04b2e116b619b0cced25fd576976942bc51194918fed85a4e7/Sosta.png" /> https://francescaborgonovo.com/TIRAMISU Sun, 18 Jan 2026 11:26:27 +0000 francesca borgonovo https://francescaborgonovo.com/TIRAMISU A campaign that makes every Italian a tiramisù inventor. In Italy, food is serious business. In fact, the origins of some iconic recipes spark real debates — and tiramisù is one of the most debated and divisive desserts. From this tension comes Libera il tuo tiramisù, the new communication platform by Pavesini, that continues its positioning Libera la tua leggerezza, shifting its focus onto one of the most codified symbols of Italian cuisine. To ease the tension, Pavesini shares its light point of view: tiramisù is a free dessert that doesn’t belong to a rulebook, but to people — their stories, family memories, and endless variations. A declaration of freedom proving the story of tiramisù is, in fact, the story of all of us. Concept, copyDENTSU CREATIVE